Emotional Branding – Daryl Travis

Obviously it’s more than a logo, and this book contains a lot of stuff that people should just know if they have a business. But there are some excellent examples of things that have worked, despite everyone thinking they wouldn’t. This is the sort of book that you read with a highlighter, pencil or notebook in the other. It’s highly readable, but it is the sort of book that you’d need to come back to to keep reapplying the principles.

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